Brands on Instagram have to compete with 150 million users constantly uploading their own unique content to make their account stand out. Not an easy task.
[ctt template=”4″ link=”rbe4V” via=”no” ]No other social platform provides an experience as incredibly focused and engaging as Instagram.[/ctt]
Aside from keeping in touch with friends and relatives, many people go on Instagram to gain followers. When businesses are promoting their brand on Instagram, getting a lot of engaged followers is a surefire way for them to achieve their goals.
It’s the same in case of some celebrities, who promote their own image.
But there are 150 million users on Instagram constantly uploading their own unique photographs and content. So, how can you make sure that your account stands out? – In short, what can you do to generate a massive following?
The succeeding list includes a handful of tips that can help you entice other users to subscribe to your account:
- Follow a specific theme. One way to engage your audience is to carve out a niche for yourself. What sort of photos do you usually post? What line of business are you in? The answers to those two questions will usually determine the sort of theme that you can implement in your Instagram account. Once you find your theme or niche (e.g., food, fashion, make-up), focus on generating content that revolves around it. Given Instagram’s massive user base, it should only be a matter of time before your target audience comes knocking (or in this case, following).
- Use hashtags wisely. Hashtags not only organize your posts, they also help other users and your followers find their desired content. For example, if you are posting a photo of a poster announcing a sale at your online store, you can use hashtags like #sale, #promo, or #50%off to attract followers.
Conversely, refrain from using too many hashtags or from putting irrelevant ones in your post. These only serve to confuse and irritate your current followers and could very well put off potential ones.
You can also take your cue from hashtags that are trending to determine the sort of content to put up.
With just a bit of creativity and thoughtful measuring, you can make some Insta-magic for your brand.
In this infographic, discover the trends behind the big-brand Instagram experience and learn how you can catapult your company to new heights.
Click on the infographic below to view a larger image: