The lifeblood of any online business is in being able to consistently generate High Quality Traffic.
You’ve probably tried to generate high quality traffic with a number of different strategies online. Perhaps you found it all too confusing or time consuming.
There are many, avenues for paid online advertising these days. So,let’s start with main ones, the most popular ones, to which every beginner you should pay attention. Without traffic, you will struggle to build a customer base. Without this customer base you won´t be able to generate revenue or even build an online brand of your own.
Basically, with PPC (pay per click) your ad gets displayed several hundred or several thousand times per day. The good news is that you only pay for that ad when somebody clicks on it. The cost per click can be as low as a few cents or as high as $30 (or even more). It depends on what keyword you target. Keywords are the particular search terms which bring up your ads.
When someone searches for a keyword you are bidding on, it will show in the ad results on the right sidebar. Depending on how high you bid for a click, you can be at the bottom or the top of the ad results.
You definitely should strongly consider running ads on Facebook as the social aspect makes it such a powerful medium. If you can connect your Facebook ads to your Facebook page where you interact with customers and “fans,” you can solidify your brand and create a stronger bond with your customers.
Media Buying and CPM
Online media buying refers to the process of getting your advertisements, often banner ads, placed on to other websites for a set price. This is one of the best methods to find high quality traffic, since you just place your ads right in front of high quality traffic.
So once you have your banner design, you then simply contact relevant sites and pay to have your banner displayed somewhere on their website. Depending on the site, you can pay to get your banner displayed on their homepage for a set price per month, or you can even pay based on the amount of times your banner gets displayed across the site’s pages. This is known as cost per impression (CPM) advertising and usually an ad price is quoted per every 1000 impressions of your ad.
But, it´s extremely important to take into account the following statement:
The biggest traffic generation system you could ever get, has to be built by yourself. Building your own traffic generation system is not hard at all,it just takes work and effort. Once you have built your own traffic generation system you will have the blueprint to sell anything online.
What does your traffic system need to consist of? First we will start with the traffic that you can pay for. Before hiring any company do your research on their past performance, and how effective they are at their jobs
Where are your dream customers
Traffic is everywhere on the web. When you place and ad or buy a traffic campaign to build your list you are not “creating traffic”. The traffic is there, moving around by the Internet Universe.
Russell Brunson, in his book Dotcom Secrets, put it this way:
“Finding traffic on the Internet is as easy as answering these questions. (questions directed to find out your ideal customer behavior). Marketers try to make it complicated with all of the technology that helps direct the traffic to certain web pages. But it’s your knowledge of the people in your market that makes the technology useful. I like to think of the Internet as a huge mountain, and your ideal customer – your traffic– is gold inside that mountain. Your job as a marketer is to find the gold and mine it out.”
High quality traffic is really gold. So, once you have identified your ideal customer, use that knowledge to “dig in the mountain and find the gold”. Go ahead and prepare an ad, look for available traffic sources and start digging. It sure will take more than one attempt to find the first nuggets, but sooner or later you will reach solid gold.
Vick Strizheus, one of the most prominent traffic experts, has put together a list of some reliable media buying sources you can use right now to get some traffic your way. He personally uses these in his business with great results, but as he uses to say, “you have to dig your own well”.
By the way, Vick Strizheus is the founder of FourPercent Group, one of the best business platforms for Internet Marketing. There you can learn how and where you can get high quality traffic at the lowest possible cost, and scale that up to where you’re getting hundreds of thousands of visitors a day
Before you do this you should dedicate some time to study the traffic generation secrets. That way you´ll be able to make a successful deal when buying advertising space, or negotiating with traffic agencies.
Here are some of the media sources for quality traffic:
https://www.zedo.com is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known for technical innovation and ability to scale, ZEDO offers publishers products and services – including ad serving – and rich media formats with 99% viewable impressions.
http://www.admarketplace.com is the largest independent search advertising marketplace. Named by Crain’s as one of New York’s fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies.
http://www.directcpv.com Try something different with DirectCPV. We are the leading online CPV and PPV advertising network . We deliver the highest converting results and increases ROI for all advertisers. Extend your reach by targeting relevant keywords, URLS, locations and channels. Thus you´ll ignite your income and generate higher conversions
https://ads.pof.com/ The top users of our ad system have increased their revenues by over $500,000 a month . Yes, just by taking advantage of our targeting capabilities. Many business owners target local consumers based on zip code, age, gender, education, profession etc. – No other site on the web will allow you to target users the way we do!
http://www.clicksor.com 100% increase of your advertising ROI. Our contextual advertising delivers the most relevant ads to the right audience. We are here to significantly increase your online revenue.
http://www.adoptim.com/ AdOptim is an Ad Network offering advertisers an easy access to high volumes of premium quality traffic. We offer both an easy to use self-serve interface or XML feed integration. This allow Brands, Agencies, Affiliate, Media Buyer and Network running their campaigns with advanced targeting, contextual and optimization capabilities.
Paid online advertising is the fastest way to get traffic and possible leads for your business website . However, it can be a tricky game. You can waste a lot of money if you do not know what you are doing.
So, it’s crucial for you learn all the secrets for getting high quality traffic. You’ll have to dedicate time and effor to obtain that knowledge. Test once and again until you find the best traffic strategy. Then, go to “dig the mountain, find the gold and mine it out”