Instagram Video Ads as a marketing strategy
Using Instagram video ads is a highly effective strategy to create engagement, build your identity, and enhance your brand relevance.
Most of the successful businesses today are leveraging the advantages of social media as a marketing strategy due to the increasing popularity of visual content. In consequence, social media marketing has become an important asset that helps brands create their presence in the online market.
With the different social media platforms today, it is now easier to communicate visually with customers, followers, and fans.
[ctt template=”4″ link=”dukaU” via=”no” ]One of the most popular and widely used social media platforms today is Instagram[/ctt].
What is Instagram?
Instagram is a social networking application designed for sharing videos and photos using smartphones and other devices.
As with Twitter and Facebook, Instagram users also have their own account, with their profile and newsfeed.
It quickly became popular and gained more than 300 million in December 2014.
Photos and videos posted by users on Instagram are automatically displayed in their profiles. As a result, Instagram users can follow each other and see each other’s posts on their newsfeed.
Instagram is actually Facebook’s simplified version, the only difference is that its emphasis is on video and photo sharing only.
It’s very simple to interact with other Instagram users by just following them, liking, tagging, and commenting on their videos and photos, as well as private messaging them.
Instagram Benefits for Businesses
Using Instagram as a social media platform for your business gives you a lot of chances for generating more profit. Here’s a closer look at the major benefits of using Instagram for your business. The frequent use of Instagram video ads in particular is a very useful marketing strategy.
Increase Customer Engagement
Most of the time, brand posts and updates on Twitter and Facebook are overlooked by users. This is not true for the users of Instagram. If your Instagram account is active and posts relevant and interesting content, you will gain higher engagement from followers .
The latest study of Instagram has found that its content is 58 times more engaging compared to Facebook, and generates 120 times more engagement than Twitter.
Build Identity and Trust
As your brand becomes more popular on Instagram due to engaging content. It eventually helps your business gain the trust of your target audience. With the nature of online marketing, Instagram can significantly help you build an emotional connectional with your customers.
Using Instagram allows you to keep your customers updated with your business’ daily experiences in a casual way. Photos are also helpful to make your business look more trustworthy and attractive.
Although there are no options for you to include links to your Instagram updates, it is still very powerful for increase traffic.
If you have a high percentage of engagement and traffic on Twitter and Facebook, you also maintain a strong profile on Instagram to increase your business’ visibility.
Gain a Competitive Advantage
There is far lesser competition for your business on Instagram compared to Twitter or Facebook. Surveys show that only 2% of small-scale businesses are currently leveraging the benefits of Instagram.
This means that if you start using Instagram actively today, you can gain a relative advantage over your competitors. Businesses that use Instagram as a marketing strategy are more likely to reach their audience easier than on Twitter or Facebook where competition is higher.
Reach Your Target Market Faster
If your target audience is people who are born in the 1980s through the 1990s (Millenials), you’ll find that 37% of the people in this age bracket are on Instagram.
If you want to reach out and connect with a crowd that is under the age of 30, you definitely need to have an Instagram account for your business.
Yes, you read it right. Advertising is absolutely FREE on Instagram. Therefore, you should not miss this great opportunity to promote your products or services.
Actively updating your Instagram profile with your product or service line generates massive exposure for your business. It allows you to show your audience more of the things you offer.
With these significant benefits, you probably know by now that it is a powerful tool for you to create relevant visual content for your audience.
With the fact that almost all people are now using smartphones and other devices, it is impossible for your business not to gain more presence online. So, don’t forget to tap into this valuable resource. Instagram video ads as a business tactic is here to stay for a very long time. Give it a try.