Instagram for business has gone from being an indispensable and highly underused tool for engaging with an audience and establishing authority, to being something even more powerful…
An opportunity to bring your fans along with you and to let them feel like they’re really a part of your brand.
Some tips to optimize Instagram for business
Make use of powerful and natural images:
First of all, Instagram works around visuals, and visuals only. It becomes a must for brands to develop attractive and powerful images to gain user attention towards their brand and products.
Therefore, it’s a good idea to make your ad look native on the Instagram feed, i.e. make use of such images as if they are part of the feed. Otherwise, visitors will skip it during scrolling.
Less is Better:
The key to earning a higher ROI on Instagram is to make your ads look more native to easily blend in with other posts. Unlike other social media, Instagram for business holds an unwritten rule of “Less text on the image.” Seems like it believes text written on an image doesn’t allow images to reach users effectively.
Especially relevant is the use of videos. For better results on Instagram for business, video ads help increase user engagement and increase brand reach. Since Instagram has increased the time of video to 60 seconds, now marketers can narrate their brand’s story much more creatively.
Don’t take your audience to an unresponsive landing page:
A bad or broken landing page gives the worst experience to your audience. Moreover, it can become a nightmare for your campaign. Remember that Instagram is a mobile platform. People don’t entertain unresponsive pages there. In addition, everyone clicking on your CTA is expecting to arrive on a mobile-friendly page. Disaappointing them in their expectations can be dangerous for you.
Make your customer a part of your campaign:
According to a study from Ipsos MediaCT found, UGC (user generated content) is 35% more memorable and 50% more trusted than other types of media and information.
If your brand has loyal customers and followers, they might be very helpful. They can share pictures and videos related to your products, which will increase the reach of your brand.
Finally, The use of hashtags is highly important on Instagram. Make use of 2-3 relevant hashtags, which allow visitors find your ads easily. Furthermore, strategic use of hashtags allow businesses to improve their brand visibility. This occurs on Instagram for business quicker when compared to other social media channels.
Imagine the benefit of your ability to demo your product live. See the advantages of answering questions about it in real time.
Take into account the power of chatting with your fans live. Let them feel like they’re coming with you as you carry out your daily chores!
Think about how much more engaged they would be. Consider how this could help to turn them into even bigger fans!
“I dove into this book and I already feel more knowledgeable about the marketing strategies needed to creating a brand on Instagram. Can’t wait to finish it, implement the strategies, and hopefully getting verified along the way”.