[ctt template=”4″ link=”U716D” via=”no” ]Online media buying allow marketers to place their advertisements on someone else’s website[/ctt]Media buying is the process of negotiation and placement of advertisements on any website to get targeted traffic.It can technically be termed as purchasing ad space on other websites.
When you prepare an ad, I’m sure you do your best to achieve something close to perfection. Right? – However, no matter how good an ad is, it is not enough to get results. Your ad must be shown to the right people, people who are potentially interested in your offer. Most of all, you need a targeted audience. Therefore, here is where you can take advantage of Media Buying.
What is Media Buying?
In general, media buying is the purchasing of ad space and the running time of advertisements.
There are different types of media where you can buy advertising space: Television, Magazines, Newpapers, Radio, etc. But here we´ll concentrate our attention on Online Media Buying. Id est, placing banners on other people’s websites, and show our ad to their audience.
First of all, finding the best websites to place your banners on, is not an easy task. Furthermore, unless you have a heavy budget, you must begin to do your personal research. Locate a good number of selected websites and build a data base. Then start making contact with the website owners. In addition, negotiate with them to establish the best possible terms for your commercial agreement.
Especially relevant,the key to success with media buying is the size and quality of the audience
With media planning and buying, a media buyer must evaluate the traffic on the website. Also its relevancy towards its product, ad space, the number of impressions, etc.
Today, most consumers use the internet to research, plan, book their travel and even for buy goods and services. Consumers purchase at any time of day and your ad can provide an option to satisfy their needs.
Most Important Factors in Media Buying
targeting the audience.
Targeting the audience means attracting more and more customers towards your ad, so they can purchase your services and products. For this, we must choose the websites with the highest and more relevant traffic.
The website you choose for buying ad space should be relevant to the product or service you provide. You should choose the correct website which has traffic that is relevant and most suited for your products or services.
strong relationship with the media owners.
A media buyer should pay for the ad space according to the space he gets, number of pages on which the ad would be placed, and for how much time ad would be on the site.
Before media buying, one must decide the goals and expectations from the media buying campaign. According to these expectations, buying ad space on the selected site could increase the sales. This ultimately helps to get better results for your marketing efforts.
While doing media buying, you must ensure the benefits the customers are getting from your ad.
While performing media buying, one must be consistent about the way of presenting the brand. It should remain consistent from one ad campaign to the other. The content you provide in the ad should be precise, and should give complete information about your products and services.
Online media buying keeps the audience engaged with targeted advertising and messaging with unprecedented efficiency and accuracy. In addition, online media buying is a cost effective process. The buyer has to pay for the ad space and the number of customers visiting his ad through the site. The final decision depends on the budget of the marketer.
Online media buying relies heavily on three factors: Reach, Frequency and Planning.
Reach defines the amount of traffic on your ad. Frequency refers to the number of clicks on your ad . Planning maakes possible to manage and checking the traffic generated through it.
I would be glad to have your comments