All of us want to master the power of persuasion
The power of persuasion is the number one quality a copywriting. Writing is not something you do in addition to selling. Writing is selling. Every letter that goes out over your name is a potential sales letter. Successful sales people are like hypnotists. They use the power of suggestion to persuade customers to buy.
Neuro Linguistic Programming, (NLP) has also been adopted by some hypnotherapists and by some companies that run seminars marketed as leadership training to businesses and government agencies. However, “there is no scientific evidence supporting the claims made by NLP advocates and it has been discredited as a pseudoscience by experts”.
I won’t argue in favor or against hypnotism, or NLP. I´m not qualified for that. But I know for sure that a sales message is more convincing when it speaks to our emotions, to our hopes and desires for a better life.
This is one of my favorite quotes from Les Brown:
“Be excited about whatever it is that you do. Be contagious. People are looking at you and they want to know if you really believe in your vision. If you are no positive, if you are not energetic, if you are not excited about your own dream, how can you expect anybody else to be?”
Based on that, take a look at these:
5 ways to put the power of persuasion to work in all your sales copy:
- Deliver your message with conviction.
- When you explain the benefits of your product or service, use different languages to reach different types of customers.
- Establish and maintain rapport. Always be positive.
- Guide your customers’ thought processes. Anticipate objections.
- Use compelling stories to get your message across and convince customers.
The 5 Most Persuasive Words in the English Language
Our names are intrinsically tied to our self-perception and make up a massive part of our identity. No surprise then, that we become more engaged and even more trusting of a message in which our name appears.
Everybody loves free.
People love free stuff so much they’ll actually make different choices, even when the respective value of the item or service remains the same.
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
We want things yesterday!
Several MRI studies have shown just how fired up our mid-brain gets when we envision instant rewards, and how it’s our frontal cortex that’s activated when it comes to waiting for something (that’s a no-no for sales).
Words like “instant,” “immediately,” or even”fast” are triggers for flipping the switch on that mid-brain activity.
On the other hand, it’s long been known that novelty plays an incredibly important role in activating our brain’s reward center and in keeping us content with our products.
TWO IMPORTANT WARNINGS
Warning 1: you must understand why these words are persuasive, and you must use them in the contexts that make sense for your audience and your business. If you just start slapping them on every piece of content you create for no apparent reason, you’ll quickly see just how unpersuasive they can be.
Warning 2: This just a “list” of the terms mentioned in a specialized blog. If you want to understand how to use these words, when they’re persuasive and when they´re not, I strongly recommend you to read the original post here: http://www.copyblogger.com/persuasive-copywriting-words/