Successful Use of Instagram Ads
Recently Instagram Ads have become more and more popular among socially clever companies.
2016 was really the big year for Instagram. During this year, this rapidly growing social media channel launched long videos, stories, Boomerang and mentions in Stories, and live video in Stories.
This year, many socially savvy companies and brands stepped toward Instagram advertisement. Brands engaged with Instagram have earned many benefits. Instagram ads provided them a platform to showcase their products in a creative and engaging way, which also helped them engage with their fans and followers.
Instagram is integral to the marketing campaigns run by several small and big brands showcasing their products and achieving thier desired results. Here is the list of some Instagram companies.
Starbucks white cup contest
In 2014, Starbucks organized a challenge for its loyal customers by allowing them to show their creativity by doodling and customizing their iconic cups, and tag their submission on Instagram with“# WhiteCupContest”.
The winning design was then translated to a limited edition Starbucks reusable cup. Starbucks highlighted its imaginative and creative customers, as well as their commitment to being a waste conscious brand with their push for the use of reusable cups.
This campaign with Instagram ads was a great success. They received more than 4,000 submissions within three weeks and awarded a young art student in Pittsburgh with the winning title for her creative cup design.
This is another good example of successful use of Instagram Ads. Samsung Mobile’s featured an ad for the all new Galaxy S6 Edge Plus smartphone which specifically highlighted the manual controls built into the camera to give a precise and excellent photography experience to the user.
The image showed three phones on a white background with a mid-shot to demonstrate the new features and give people an idea about the product.
This ad worked, because:
- It was shot on white background, which made the product look outstanding.
- The photos in the ad represented a simplified product demonstration which gave viewers a clear idea about the new feature introduced.
- It included a humorous, but clever caption which invoked the emotion of viewers and encouraged them to share the post more and more.
For the launch of their GLS compace SUV, Mercedes Benz USA created a virtual custom shop through Instagram ads. In this, users could create their dream version of the luxury vehicle using different tags which lead users to alternative accounts having different customization features.
For this campaign, the brand made use of hundreds of Instagram profiles and thousands of images to give users an experience to see a final photo of their customized SUV along with its price tag to match.
L’Oréal Paris started a winter themed cosmetic photo campaign. It used bold and audacious colors in contrast with pure white snow, which highlighted the product to a great extent.
This Instagram ads campaign included photos of models wearing the brand’s boldly colored cosmetics, or only the products displayed on the company’s Instagram page.
This color contrast brought a dazzling result at the end of the campaign. It gave a seven point lift in recommendations from target markets, and it provided a fourteen point lift in ad recall.
Different types of Instagram ads for business owners
[ctt template=”1″ link=”IOt8U” via=”no” ]With a community of over 500 million Instagrammers, Instagram has become one of the world’s largest advertising platforms[/ctt]. Instagram is not only a collection of various photographs and videos. With a larger audience base, it has become a talking point for brand marketers.
Facebook acquired Instagram in the year 2013 for $1 billion. Like father like son, Instagram ads look similar to Facebook ads. Instagram advertising is one of the mostpowerful social media tools, particularly when you are targeting the young age group of 18 – 35 year olds.
Earlier, Instagram ads were only available to a few select and established brands, but now they are available for every brand in almost 30 countries. These ads became part of the users Instagram feed and demanded user attention.
Instagram is an end to end advertising solution that drives real business results. With it, you can:
- Increase brand awareness
- Encourage users to take desired actions
Once you have chosen the goal of your campaign, it’s time for you to select the ad type that can broadcast your brand message more clearly. Check out the different types of ad formats:
This ad format launched at the start of Instagram ads. As the title indicates, Photo ads or image ads are images posted showing the brand or the product. From inspiring people to watch your brand to encouraging them to take action, image ads helps in narrating brand messages beautifully.
It looks like other organic posts flowing on the network. You can add a CTA and hashtags to make it more reachable and encourage people to take further action once they have seen the ad.
This ad format is perfect if you are just beginning with Instagram advertising. Image/photo ads tend to perform well, because they blend in with organic posts on the network.
According to Forrester’s research,
“If a picture is worth 1,000 words then a minute video is worth 1.8 million words.”
The appeal of video ads is straightforward and higher than the other two ad formats. People prefer watching a minute of video rather than reading whole text or scrolling images.
Instagram allows brands to showcase their product through video ads. In the beginning, only 30 second videos could be displayed, which is now extended to 60 seconds. This allows brands and marketers to show their product and tell their story in a much more creative manner.
By default, Instagram plays video in auto play mode and without any audio until it’s tapped. Make sure you craft your video like a silent movie; easy to understand even without audio.
Make the first few seconds of your video attractive by including eye-catching visuals that will grab your audience’s attention. These types of ad formats are perfect if you have a story to tell.
Carousel ads add depth to advertising through photos/images. In carousel ads, people can swipe to see additional photos and CTAs provided in a single ad frame.
It is a more effective version of image ads and is accompanied with CTAs to lead audience toward a website for further knowledge.
It allows marketers to tell bigger brand stories through multiple, high quality images. Carousel ads are a collection of multiple pictures rotating through swipes that show different aspects of products or brands.
The carousel ad format is perfect if you are looking for advanced advertising options for your brand. This ad format helps improve the ROI of the brand showcased.
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